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The&Partnership London

From boutiques to grocers; how Godiva democratised luxury

Category:Brand Development Or Extension Of The Year [New For 2018]


This entry demonstrates how Godiva looked beyond their traditional chocolate boutiques and broke into everyday luxury. Launched into grocers, globally, this was a brand extension that didn’t just drive sales for Godiva, they also grew the premium chocolate category by bringing in a new younger and more affluent audience.