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  1. 2020

Johnston Press PLC

iweekend

Category:Brand Development Or Extension Of The Year [New For 2018]

Client:Johnston Press

Founded only seven years ago as a weekday-focussed title, i has quickly established itself as a trusted media brand, a disruptive innovator in the print and digital market.

i's portfolio of assets includes the i paper (Mon-Fri), inews.co.uk, the i app edition (a PageSuite browsing experience) our e-newsletter products (including the innovative DrEdition magazine format), our social and video channels and new in Autumn 2017, the launch of iweekend. Circulation grew +7% and weekend revenues increased +42%.

By introducing iweekend and successfully leveraging our collection of cross-platform assets, i is making £1m profit a month and showing it is still possible to attract new and lapsed readers to the quality print market.