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  1. 2020


Guilty Party: An Interactive Drama Series

Category:Branded Content Strategy Of The Year


Guilty Party, a scripted young-adult mystery web series by AT&T Hello Lab, invited the fans directly into the story through a mix of traditional episodes, character video diaries, social media and real life events. This fan-centric immersive approach fostered meaningful conversations with the audience and positioned AT&T at the forefront of the future of entertainment.