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  1. 2020


POPFUN - Putting creative kids at the centre of the action.

Category:Branded Content Strategy Of The Year

Client:Sony Pictures Television

Wilderness have helped Sony Pictures Television to establish their rebranded kids channels in a competitive and crowded social landscape. By cultivating a highly engaged community on the kids-only platform POPJAM and using bespoke branded POPFUN content we have driven huge levels of brand affinity for parents and kids alike.