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  1. 2020

The Walt Disney Company

Pretty Curious and Star Wars: The Last Jedi

Category:Branded Content Strategy Of The Year

Client:EDF Energy (NB: This is a joint entry from Havas Media and Disney)

EDF Energy partnered with Disney and the theatrical release of Star Wars: The Last Jedi for its Pretty Curious campaign, encouraging girls aged 11-13 to consider a career in science, technology, engineering and maths (STEM).

The campaign seeked to combat the imbalance of females working in UK STEM professions through a powerful brand partnership that showcased empowering female stories.