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  1. 2020

AMVBBDO

The Power of 10p

Category:Branded Content Strategy Of The Year

Client:Smart Energy GB

This paper demonstrates how Smart Energy GB, the independent voice of the smart meter rollout, conquered 21-28-year olds’ energy indifference through a content series like no other – The Power of 10p. It exceeded category benchmarks, working its way naturally into the impenetrable world of memes and most importantly, boosted the number of 21-28s with detailed smart meter knowledge by 200,000