Category:Cause Related Marketing Strategy Of The Year
Client:Pernod Ricard UK
ABSOLUT KISS - A fully integrated cause-related marketing campaign coinciding with UK Pride and the 50th anniversary of the decimalisation of homosexuality in England that focused on 3 core elements: 1) Limited Edition Bottle 2) Global Film ‘Equal Love’ 3) Kiss with Pride 72 Kisses instigation act.
All underpinned and supported with a robust PR, social and influencer strategy supporting our partnership with Stonewall that delivered on partner, brand and commercial KPIS
£60,0000 raised for Stonewall, 2.9m views of Equal Love Film & 300,000 Limited Edition Bottles Sold