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  1. 2020

One Green Bean London

Attitude Awards - Partnership Leverage

Category:Cause Related Marketing Strategy Of The Year

Client:Virgin Holidays

To support the Attitude Awards partnership and to promote Virgin Holidays’ commitment to raising awareness of LGBT+ issues, we set out to draw attention to the challenges this community often encounters when travelling. We partnered ATTN to make a special edition of their ‘What if’ viral film format - what if we treated straight couples the way we treat gay couples on holiday?