Category:Cause Related Marketing Strategy Of The Year
In December, hurricane Irma made world headlines. But for the 70% of the islands barely affected, they were hit with a huge drop in tourism, due to misconceptions around storm damage.
Virgin Holidays wanted to get people visiting again & we did just that with the help of British reggae act UB40. We reshot the video for their hit Come Back Darling, visually showcasing the region in all its glory.