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  1. 2020


Small things can make a big difference

Category:Cause Related Marketing Strategy Of The Year


The Aviva Community Fund helps finance projects voted for by the public. In 2017 the insurance company wanted to attract more submissions from smaller organisations. So, they enlisted the help of previous winners of smaller sums, making them the stars of the campaign. This resulted in Aviva receiving 67% more submissions than the previous year and made 28 million impressions.