Back to full results
  1. 2020

Havas media group

LIfe LIne

Category:Chairman's Award

Client:Agencia Nacional de Seguridad Vial

The Colombian National Road Safety Agency launched its annual prevention campaign with the purpose of reducing accidents, its objectives were: To Promote awareness, traffic rules and knowledge of sanction. 

In collaboration with the government, we created a low-cost initiative to help motorcyclists maintain their safety distance with other vehicles at any time of the day. We created The LifeLine.