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  1. 2020

CACI ltd

Kicking off the UEFA Women’s EUROs with live action email

Category:Digital Strategy Of The Year

Client:Channel 4 Television Corporation

Channel 4 prides itself on celebrating diversity. As the Women’s Euros was the first live international football aired on Channel 4 we decided to create a timely, multi-state email containing two ground-breaking HTML email techniques. Achieving a surge in new viewers for the UEFA Women’s Championship, while reinforcing Channel 4’s brand values around celebrating diversity and challenging viewer preconception.