Category:Digital Strategy Of The Year
Client:Channel 4 Television Corporation
Channel 4 prides itself on celebrating diversity. As the Women’s Euros was the first live international football aired on Channel 4 we decided to create a timely, multi-state email containing two ground-breaking HTML email techniques. Achieving a surge in new viewers for the UEFA Women’s Championship, while reinforcing Channel 4’s brand values around celebrating diversity and challenging viewer preconception.