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  1. 2020

Resolution Media

McDonald’s Drives Consumers into Restaurants Using Local Signals

Category:Digital Strategy Of The Year


Relying on local signals to inform DMA-level search campaign management, Resolution Media and McDonald’s boosted click-through rates by over 600%, provided more balanced paid search support for all franchisees, and set the stage for additional future improvements. While budgets largely remained constant, the team significantly boosted click-through rates and provided more equal search visibility for its franchises across all DMAs.