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  1. 2020

Parker Design

Elektron Data Platform: A New Marketing Strategy

Category:Finance And Professional Services Marketing Strategy Of The Year

Client:Thomson Reuters

The Thomson Reuters Elektron Data Platform marketing strategy formed the start of a new marketing approach within the marketing team to put customers first, and products second. It directly informed one of the most extensive campaigns the global team ran in 2017, to help improve retention rates amongst a large section of the customer base.