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  1. 2020


Smart Audience Targeting on Facebook

Category:Finance And Professional Services Marketing Strategy Of The Year


Akbank used Facebook mobile app ads to promote its loan products, resulting an average of over 500 customer conversions per day during the campaign. Akbank wanted to increase the number of people applying for personal loans through its Direkt Mobile app. In the end, Akbank have outperformed the physical branches for the personal loans granted by the bank.