Back to full results
  1. 2020

Guardian News & Media

The new normal

Category:Finance And Professional Services Marketing Strategy Of The Year

Client:Lloyds Bank

Millennials are a generation facing the greatest financial uncertainty in years. Together The Guardian and Lloyds Bank identified what ‘the new normal’ looks like for generation rent, proving that the stereotypes that surround them don’t reflect what life is really like and demonstrating that Lloyds understand their challenges and speak their language.