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  1. 2020

mark-making*

The Story of Interesting

Category:Finance And Professional Services Marketing Strategy Of The Year

Client:Pepper Money UK

Pepper Money UK needed a clear, bold brand positioning to help brokers help more borrowers and drive business volume. “Interesting” reframed the conversation around specialist mortgages and educated brokers about which cases are perfect for Pepper. A few months and a 153% volume boost later, brokers claim interesting for their own: “I’ve got an interesting case for you”.