Category:Fmcg Marketing Strategy Of The Year
Manomasa is a premium tortilla chip brand looking to take on the industry giants and become the nation’s favourite snack – no mean feat. And in the ever-competitive snacking market, achieving brand awareness and cut-through is never going to be easy. So, we had to cover all bases. Data, powerful creative, acclaimed artists, influencers, OOH, experiential pop-ups – this campaign had everything.