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  1. 2020

Savvy Marketing

Old El Paso Fresh Mexican

Category:Fmcg Marketing Strategy Of The Year

Client:General Mills

The Old El Paso ‘Fresh Mexican’ campaign unlocked the ‘basket building’ power of Mexican. A category first, ‘Fresh Mexican’ increased Old El Paso’s visibility at the start of the shopper journey by siting it alongside key ingredients, inspiring shoppers worldwide and helping retailers increase penetration, frequency and total basket spend.