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  1. 2020

BJL

Taking on the price comparison sites by banishing 'Nagging Doubt'

Category:Advertising

Client:Swinton Insurance

Our acclaimed ‘Nagging Doubt’ campaign for Swinton Insurance helped us to define the brand’s purpose as one of reassurance under the slogan ‘Turn Nagging Doubt into Nothing To Worry About’. The campaign helped to differentiate Swinton as a brand bringing trust and reassurance back to the insurance market, and reulted in a significant uplift in insurance quotes for the business.