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  1. 2020

Always Be Content

British Gas: becoming a power brand in B2B


Client:British Gas

In a complex market like UK energy, tmisguided thinking can create serious risks for customers.

British Gas aimed to ensure that customers really have a strong grasp of the numbers.

In a cohesive, data-driven, content-marketing campaign, the brand delivered on an unmet market need.

 The results show how engagement can turn into new growth in customer numbers.