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  1. 2020

Twogether

The Little Book of IT

Category:B2B

Client:Sungard Availability Services

This uniquely disruptive campaign integrated live research data with highly personalised insights to build a real-time, digital benchmarking experience that provided businesses with a clear view of their transformation journey.

Generating valuable, personalised insights for the sales team helped deepen the conversation with prospects. The result was more than 200 qualified leads and over $7 million worth of pipeline opportunity.