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  1. 2020

The Walt Disney Company

Ralph Breaks the Internet with eBay, DanTDM and Make-A-Wish UK.

Category:B2C Integrated

Client:eBay and Make-A-Wish

Disney and eBay celebrated the launch of Disney's ​Ralph Breaks the Internet ​by jumping in to the Black Friday frenzy and creating its own internet sensation. In this first-time Character collaboration with e-commerce site, eBay, and as part of their wider social purpose program, Disney hooked up with one of its strategic charitable partners Make-A-Wish UK and Youtube sensation DanTDM to create auctions, events and exclusive content around the global shop-fest, delivering a quadruple-whammy of fundraising, engagement, sales uplift and brand awareness.