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  1. 2020

Taylor Herring

The launch of Samsung QLED #TVBlackout

Category:B2C Integrated

Client:Samsung Electrontics UK

This entry details how an ‘earned-first’ creative delivered fame and sales for a TV product launch.

The integrated campaign featured original research, news generation, TV spots, cinema ads, COOH, social and ambient executions.

Central to the campaign was the cheapest TV spot in Samsung UK’s history - sparking worldwide media coverage, millions of product views and a +10% sales uplift.