Category:Best Brand Experience Or Event
Client:Twentieth Century Fox Home Entertainment
To promote the home entertainment release of Deadpool 2 PREMIER created a very unlikely brand partnership, resurrecting the much missed retailer Blockbuster Video for a pop-up video rental store like no other. The disruptive campaign created a major global news and social media moment, securing online, print and broadcast coverage across the world. The campaign enabled fans to feed their love of nostalgia and contributed to making Deadpool 2 one of Twentieth Century Fox Home Entertainment’s biggest selling releases of the year.