Back to full results
  1. 2020

Zone

Icons b-locked

Category:Best Technology-Led Innovation Of The Year

Client:Icons

Sports memorabilia is big business, but authenticity is the challenge for brands in the market, as fake products abound. Zone spotted an opportunity for Icons, the world's leading supplier of football memorabilia, to pioneer the use of blockchain to prove the provenance of its products – one of the first truly practical uses of the technology outside the world of cryptocurrency.