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  1. 2020

Cricket World Cup 2019

Taking Cricket to New Audiences Through Data-Driven Customer Insight

Category:Customer Insight

Client:Cricket World Cup 2019

The ICC Cricket World Cup 2019 will deliver ‘the greatest ever celebration’ for the sport – playing a key role in cricket’s ambitions to grow the game outside its ‘traditional’ fanbase.

Through the sport’s most sophisticated customer insight-driven marketing strategy to date, CWC19 set new benchmarks for a major sports event held in the UK, and is on course to break nearly every commercial record for a cricket tournament in the process.