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  1. 2020

Coley Porter Bell

Front of store range design



This is a case study to showcase how a redesign of packaging helped Tesco to regain its position as the category leader in “Food To Go”, beating off competition from quick-service restaurants (McDonald’s), “Food To Go” specialists (Greggs) and other retail competitors, by powerfully celebrating fresh and natural in a category overwhelmed by pre-packaged and artificial food.