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  1. 2020

Weetabix Food Company

A rembrandt in the attic



We turned to marketing science to help return Weetabix to growth. We discovered we had a "rembrandt in the attic"; the most powerful idea in its category. Redeploying it helped make our advertising more effective, delivering the brand to over £150m in value sales, its biggest in history. Some times you need to look back to go forward.