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  1. 2020

Joint

Proving why we’re “what cider’s supposed to taste like”

Category:Fmcg

Client:Thatchers Cider

This is a story about Thatchers, an independent family cider-maker, transforming both what they communicated and how they communicated it.

Instead of abandoning their traditional title, they did their version of tradition better to become meaningfully different from their competitive set.

By doing so, they had a significant impact amongst a broader group of drinkers, delivering significant returns for the business.