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  1. 2020

UM

Listerine goes Global with Nightly Reset

Category:Health

Client:Johnson & Johnson

We built Listerine’s Nightly Reset into the night-time routines of lapsed mouthwash users through partnering with Smooth Radio and Classic FM. Listerine’s first foray into radio partnership was a huge success, with 133% more competition entries than the industry average. Listerine also saw a +1% increase in penetration and the campaign contributed to delivering £1.4m retail sales and 0.9% market share in year one.