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  1. 2020

72Point

'From the Heart'

Category:Leisure And Travel

Client:AccorHotels

72Point provided a tactical PR campaign to support AccorHotel’s wider ‘From the Heart’ campaign, promoting Accor’s key messaging to a diverse range of consumer audiences through a series of creative interactions with the national media. Separate ‘brand moments’ were created for AccorHotels, Novotel, ibis and Mercure in line with a 360° awareness campaign launch in September 2018.