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  1. 2020

UM

Calpol: Using Econometrics to Predict the Future

Category:Long Term Marketing Strategy (3 Years Or More)

Client:Johnson & Johnson

To tackle the challenge of increased competition, we shifted our mind-set from a pure focus on ROI, to balancing ROI with Retail Sales Value (RSV). Through econometric modelling, we established a new deployment strategy using both a simulator and a real time econometrics engine.