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  1. 2020


The World Becomes The World Cup

Category:Media Planning Or Buying

Client:FOX Sports

The 2018 FIFA Men’s World Cup was the single biggest comprehensive media campaign in FOX Sports history. This fully integrated national media campaign was communicated ubiquitously across dynamic platforms and mediums, transforming viewer behaviour and making the 30 days of the World Cup tournament a moment in time when “The World Became the World Cup.”