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  1. 2020

Differentology

A Social Engagement: Emotionally Connecting Sky Bet with a Youth Audience through the Power of Social Branded Content

Category:Most Effective Use Of Data Or Insights

Client:Sky Bet

The insight behind Sky Bet’s social branded content campaign was a game changer.

We measured behaviours, mindsets and attitudes (in-the-moment), feeding directly into programming decisions, and ensuring the brand remained ‘integrated’ rather than ‘interruptive’.

We overcame industry-wide measurement barriers, and pushed the boundaries of AI technology (measuring emotional engagement), showing ‘how’ and ‘why’ the campaign worked at such a high level.