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  1. 2020

Tin Man

Barclaycard's Summer of Goosebumps: The Perfect Duet of Music and Emotion

Category:Music And Entertainment

Client:Tin Man with Barclaycard

Barclaycard challenged Tin Man to make it synonymous with live entertainment and build brand love with festival fans.

Introducing the Summer of Goosebumps – an experiment into music and emotion – which comprised an insight-driven strategy, a creative approach, and outstanding results:

  • 143 pieces of coverage seen by 1 in 10 people
  • 75% were more likely to become Barclaycard cardholders