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  1. 2020

the7stars

Twenty One Pilots - Trench

Category:Music And Entertainment

Client:Atlantic Records UK

Our brief was to announce the return of Twenty One Pilots and deliver a campaign that beat the sales figures of anything the band had done previously.

Our strategy was to play to the band’s strengths: their social following. Everything, from Snapchat to cinema, was designed to super-serve their fan-base, and to be as shareable as possible.