Category:New Product Or Service Launch Strategy Of The Year
Client:HOK-Elanto | S-Group
Alepa Block Wishes changed the way how grocery stores determine their selection in Finland. With the help of a chatbot, customers could request their favorite products to be added on the shelves of their local Alepa straight from their mobile phones Facebook Messenger app.
By building Block Wishes inside of media that Alepa customers actively used. We managed to evolve from prehistoric Alepa store chain into a network of corner stores to hip local shops with unique selections.