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  1. 2020

Tin Man

Lifechanging Laundry

Category:New Product Or Service Launch Strategy Of The Year

Client:Tin Man with Day2 (Unilever)

Tin Man was briefed by Unilever to launch an entirely new category within laundry – a revolutionary new ‘dry shampoo’ for clothes, Day2. This emotionally charged campaign not only secured bags of coverage including hero segments on This Morning and Lorraine but it contributed to thousands of unit sales on the DTC channel and retail listings on Amazon, Wilko’s and Waitrose.