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  1. 2020

Pottermore Publishing

Quidditch Through the Ages The Hogwarts Library audiobook release

Category:New Product Or Service Launch Strategy Of The Year


Pottermore Publishing released the Hogwarts Library book, Quidditch Through the Ages for the first time as a digital audiobook. The campaign included innovative online and offline experiences to engage with new and existing fans of the Wizarding World. This included an enhanced digital reading experience, the Hogwarts League challenge with Comic Relief, a 360° soundscape event and an Alexa listening promotion.