Category:Not For Profit
Client:Plastic Oceans International
There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way of life, our planet.
Yet it is something that those in power have simply ignored. And despite the devastating effect it is already having, it is far removed from public consciousness.
So we set out to find a way to make this threat impossible to ignore. To find an insight that made sure that ‘out of sight, out of mind’ became firmly front and centre.