Back to full results
  1. 2020

Taylor Herring

easyJet tackle gender bias in pilot recruitment

Category:Pr

Client:easyJet

The bold campaign captured media attention by confronting gender stereotyping in Hollywood movies. As a direct result of the data-driven, content powered PR campaign, the female pilot intake doubled. The airline hired more than 50 new women pilots in the second half of 2018 – soaring to a key milestone of 15% of the intake pilots being female (up from 6%.)