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  1. 2020

Alfred

It's Like Milk But Made For Humans

Category:Pr

Client:Oatly

A campaign so successful it resulted in the client’s biggest ever sales month.

Oatly's advertising was provocative, telling London that its oat drink is ‘Like Milk, But Made for Humans’. Already beloved within the Shoreditch bubble, we needed take PR-driven conversation nationwide.

We created debate to educate the masses. Coverage surpassed all expectations and the campaign led to a UK-wide oat drink drought.