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  1. 2020

NMPi

Liverpool FC & NMPi: 2018 Kit Launch

Category:Programmatic

Client:Liverpool FC

NMPi designed and built a series of interactive, data-driven creatives to support programmatic display campaigns promoting the launch of Liverpool FC's 2018/19 New Balance kit. By combining media and creative insights, they put the experience of fans front and centre in the campaign. The results were outstanding, delivering 53% year on year growth in revenue in very tough circumstances.