Congratulations to all of our nominees

The winners will be announced at the Live Awards Show on Wednesday, June 15, 2022 at 6.30PM BST / 10:30AM PT / 1:30PM ET.

 These are fun, fast-paced and celebratory events that you can watch live online or join the audience at The Drum Labs London. Hosted by The Drum’s co-founder Gordon Young and our MD of events Lynn Lester, we'll run through each category, the nominees and announce the winners in an energetic TV show style. We'll be hearing from the judges, interviewing winners, showing the award-winning work and much more.

Purchase in-person event tickets
Register to watch the online broadcast

7
Advertising

Description

Judges will be looking for an advertising strategy or campaign that can demonstrate results that fulfilled the set objectives - for example, increase in revenue, consumer attitudes, website traffic, etc.

6
Automotive and Transport


Description

For a strategy or campaign created for any organisation working in the automotive and transport industry.

8
B2B

Description

For a strategy or campaign created for any B2B sector organisation, service or project.

3
B2B Brand Team of the Year

Description

Discuss the structure of the team. Describe the team’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted on the overall company.

6
B2B Integrated

Description

For a B2B strategy or campaign that has used at least three types of media. You should be able to demonstrate impressive results or engagement. This is your chance to showcase innovation and creativity.

0
B2C Brand Team of the Year

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on individual entries but if you would like to know more about the judging process to help explain this, then please get in touch.

8
B2C Integrated

Description

For a B2C strategy or campaign that has used at least three types of media. You should be able to demonstrate impressive results or engagement. This is your chance to showcase innovation and creativity.

9
Best Brand Experience or Event


Description

Effectiveness is key and the judges will be interested in elements such as number of people attending, increase in perception, change in customer attitudes, commercial successes, transcendence to the digital space and any other evidence that can support the entry.

7
Best Response to Change


Description

This category will recognise and reward creative and innovative thinking/swift action, where a business can demonstrate a change in model/product to enhance experiences or in response to an external factor.


6
Best Technology-led Innovation of the Year

Description

Best Technology-led Innovation of the Year will showcase how the technology strategy fits with the core brand values and how the technology returned impressive results, tying into the key business objectives.

8
Brand Collaboration or Partnership

Description

This category celebrates brands that have shown outstanding results in a partnership or collaboration. You will need to clearly demonstrate how the strategy was designed to be mutually beneficial to both parties and the positive outcomes the partnership achieved. Whether that is increased reach, an increase in sales, or a change in perception.

6
Brand Development or Extension of the Year

Description

You should be able to demonstrate that your development or extension of the brand was successful. You could give insights into areas such as: barriers you overcame, evidence of the success and impact it had on revenue, customer perception. You may even want to demonstrate cost effectiveness and how you applied learning from this progression.

9
Branded Content


Description

This category will award a creative branded content strategy or campaign that can clearly show what was achieved - ROI, impact on the brand, consumer attitudes, etc.


8
Customer Insight


Description

The judges will want to see how you used data or analysis to give insights into your customers. You may have used this insight to come up with a new pricing structure or incentive, how you communicated with your customers or how you targeted them effectively. This category will go to an entrant who can demonstrate they knew their customers on a much deeper level and used this information to inform a smart marketing execution.


8
Design

Description

The best design development for a product, campaign or advert. The judges will be looking for a clear demonstration of a solution that interpreted the client's objectives.



9
Digital

Description

For a digital strategy or campaign that can demonstrate tangible results e.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes, etc.