Congratulations to all of our nominees

The winners will be announced at the Live Awards Show on Wednesday, June 15, 2022 at 6.30PM BST / 10:30AM PT / 1:30PM ET.

 These are fun, fast-paced and celebratory events that you can watch live online or join the audience at The Drum Labs London. Hosted by The Drum’s co-founder Gordon Young and our MD of events Lynn Lester, we'll run through each category, the nominees and announce the winners in an energetic TV show style. We'll be hearing from the judges, interviewing winners, showing the award-winning work and much more.

Purchase in-person event tickets
Register to watch the online broadcast

7
The FT Investment in Brand Award

In modern marketing, where brands are built step-by-step at every customer touchpoint, consistency is crucial. That’s why The Drum has teamed up with the FT once again to recognize the importance of long-term thinking, investment and planning to marketing success, as part of The Drum Awards for Marketing 2022.


6
Automotive and Transport


Description

For a strategy or campaign created for any organisation working in the automotive and transport industry.

7
Long Term Marketing Strategy (3 Years or More)

Description

Judges will be looking for a longer term marketing strategy that can demonstrate successful results or metrics. When completing your entry you must set out the long term goals under 'Objectives' outline how the goals have been broken down across a timeline under 'Strategy' and share the results (as far as you possibly can) so that the judges can measure the long term success.


2
Sport and Leisure

Description

A campaign or strategy for any sport or leisure business or organisation.

3
Emerging Brand of the Year

Description

Discuss the history of the brand. Describe the brand’s marketing activities over the past year. Demonstrate results produced by these activities and how they impacted the overall company and brought the brand to the forefront of it's sector.

7
FMCG

Description

For a strategy or campaign created for any FMCG business or organisation.


8
Social Media

Description

For a social media strategy or campaign that can demonstrate clear and concise results. It could include your use of Facebook, Twitter, Linkedin, Instagram, Tik Tok etc.


6
B2B Integrated

Description

For a B2B strategy or campaign that has used at least three types of media. You should be able to demonstrate impressive results or engagement. This is your chance to showcase innovation and creativity.

9
Re-brand or Re-launch Strategy of the Year

Description

This category will award the entrant who can demonstrate an effective customer focused re-brand or re-launch of the year. You could touch on things such as challenges you overcame and the positive results derived from your launch, impact your launch had on customer perception, increase in loyalty, sales, etc.


8
Finance and Professional Services


Description

Any campaign or strategy for any financial or professional service including insurance, banking, accountancy, engineering etc.

10
New Product or Service Launch Strategy of the Year

Description

This category will award the entrant who can demonstrate an effective customer focused product or service launch. 

6
Best Technology-led Innovation of the Year

Description

Best Technology-led Innovation of the Year will showcase how the technology strategy fits with the core brand values and how the technology returned impressive results, tying into the key business objectives.

6
Brand Development or Extension of the Year

Description

You should be able to demonstrate that your development or extension of the brand was successful. You could give insights into areas such as: barriers you overcame, evidence of the success and impact it had on revenue, customer perception. You may even want to demonstrate cost effectiveness and how you applied learning from this progression.

9
Digital

Description

For a digital strategy or campaign that can demonstrate tangible results e.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes, etc.

9
Best Brand Experience or Event


Description

Effectiveness is key and the judges will be interested in elements such as number of people attending, increase in perception, change in customer attitudes, commercial successes, transcendence to the digital space and any other evidence that can support the entry.

6
Sponsorship

Description

For a sponsorship strategy or campaign that can demonstrate innovation and creativity whilst driving impressive results, whether that be engagement numbers, increase in sales or just a very effective activation that achieved set objectives.


8
B2B

Description

For a strategy or campaign created for any B2B sector organisation, service or project.

8
Design

Description

The best design development for a product, campaign or advert. The judges will be looking for a clear demonstration of a solution that interpreted the client's objectives.