Marketing Director
Birds Eye

Steve Challouma is Marketing Director for the Birds Eye, Aunt Bessie’s and Goodfella’s brands in the UK. He has spent over 20 years in the FMCG industry, starting his career at Unilever where he spent 10 years - and working his way through a range of international and local roles at Birds Eye. In the last two years he has been leading the team responsible for driving the turnaround of the Birds Eye brand in the UK– and has also recently added the Goodfella’s Pizza and Aunt Bessie’s brand to his portfolio, following acquisitions in 2018. He is a passionate advocate of Frozen Food and its relevance for modern lifestyles, and is a strong supporter of CSR initiatives such as the Marine Stewardship Council, the Veg Power initiative and the recently accounted Plastics Pact. Steve is married with 3 Fish Finger and Chicken Dipper loving children. 

"I am delighted to be a judge for an awards that rewards and recognises the very best and cutting edge of marketing thinking, execution and talent across a broad range of sectors – whether from global giants or small local operators. This is inspiring, helps stimulate better ideas and drives the industry towards better standards. In a world in which marketing investments are increasingly being scrutinised, the entries need to demonstrate flair, brand impact and critically, the commercial success delivered."

Judging panel

Steve Challouma

Marketing Director
Birds Eye

Neema Shah-Khan

Head of Marketing

Luisa Fernandez

Marketing Director
YO! Sushi

Steve Antoniewicz

Head of Consulting
The Drum

Vince Lawson

Global Brand Director
Fever Tree

Richard Hayes

Group Sales and Marketing Director
Stock Spirits

Ross Matthews

Chief Marketing Officer
Ice Lolly

Sarah Kiefer

Director of Business Marketing, EMEA

Piers Newson-Smith

Head of Brand Planning
Direct Line Group

Tatiana Piccolo

Vice President Global Fragrance
Avon UK

Andrew Cocker

Senior Marketing Director

Victoria Needs

Director of International Marketing
Sony Music Entertainment

Charles Allen

Head of Marketing
Arsenal Football Club

Mike Richards

Head of Marketing

Faye Harcourt

Executive Director of Marketing
BBFC (British Board of Film Classification)

Ella d'Amato

Chief Commercial & Marketing Officer

Scott Allen

Global Marketing Development & Strategy Director
Microsoft UK

Ali Lowry

Brand Director

Michelle Pagliarulo

Luxury Partnerships Director

Fiona Spooner

Global Marketing Director, B2C
Financial Times

Erin Johnson

Marketing Director

Philippa Snare

EMEA Global Business Marketing

Sophie Robinson

Chief Marketing Officer

Dan James

Marketing Director
Volkswagen Financial Services

Mario Bounas

Director of Marketing
Royal Carribean

Fleur Clarke

Senior Marketing Manager
Harper Collins

Keira Lloyd

Product Director

Danny Denhard

Director of Growth
Just Giving

Sonia Sudhakar

Marketing Director
Guardian News & Media

David Stanley

Marketing Director, UKI
Getty Images

Gareth Helm

Chief Marketing Officer

Dru Ryder

Brand Communications Manager
Daily Mail

Gemma Cracknell

Marketing Director
Merlin Entertainments