Who won in 2020?

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  1. 2020

Advertising Strategy of the Year


Award
Conversations Start Here

By Gravity Road For AOL

Advertising Strategy of the Year

Highly Commended
Figures

By Designate For LV=

Advertising Strategy of the Year

Highly Commended
ESCAPE THE MAP

By AMVBBDO For MERCEDES

Advertising Strategy of the Year

Nomination
Blackburn College UCreate Campaign

By MEC For Blackburn College

Advertising Strategy of the Year

Nomination
STIHL & VIKING 2012 consumer campaigns

By BWP Group For STIHL

Advertising Strategy of the Year

Brand Development/ Extension Strategy of the Year


Award
Introducing Augmented Reality to heat Magazine with the 'heat Extra' app

By Engine Creative For Bauer Media / heat Magazine

Brand Development/ Extension Strategy of the Year

Highly Commended
Douwe Egbert The Flavour Collective

By Frank PR For Douwe Egberts

Brand Development/ Extension Strategy of the Year

Nomination
Quartermile Property Exhibition Event Hong Kong and Singapore

By Story For Quartermile

Brand Development/ Extension Strategy of the Year

Nomination
Allett Domestic Brand

By Lesniak Swann For Allett Mowers

Brand Development/ Extension Strategy of the Year

Nomination
Badger Hopping Hare

By BrandOpus For Hall & Woodhouse

Brand Development/ Extension Strategy of the Year

Nomination
Metro Digital Editions

By Metro

Brand Development/ Extension Strategy of the Year

Brand of the Year


Award
Samsung Electronics UK

By Samsung UK For Samsung UK

Brand of the Year

Highly Commended
GREAT Britain Campaign

By HM Government Partners (No10, Foreign & Commonwealth Office, UK

Brand of the Year

Cause Related Marketing Strategy of the Year


Award
REFUGE SUPPORT A FRIEND CAMPAIGN

By Code Computerlove For Refuge

Cause Related Marketing Strategy of the Year

Highly Commended
Getting More People To Do More To Fight Poverty

By Code Computerlove For Oxfam

Cause Related Marketing Strategy of the Year

Highly Commended
EPIC 2012

By Material Marketing & Communications

Cause Related Marketing Strategy of the Year

Nomination
Climate KIC. The Business of Change

By Stein IAS For Climate KIC

Cause Related Marketing Strategy of the Year

Customer Insight Strategy of the Year


Award
Mums at Heart

By Tribe Communications For Danone Baby Nutrition

Customer Insight Strategy of the Year

Highly Commended
A marketing problem with a research solution: 'Screen Life: the view from the sofa'

By Thinkbox For Thinkbox

Customer Insight Strategy of the Year

Nomination
O2 Star Trader

By Blue Chip Marketing For Telefnica UK Limited

Customer Insight Strategy of the Year

Nomination
Greener Scotland Segmentation

By Story For The Scottish Government

Customer Insight Strategy of the Year

Nomination
Supporting customers through a deeper understanding

By BJL Group Ltd. For UKAR (UK Asset Resolution)

Customer Insight Strategy of the Year

Customer Reward Strategy of the Year


Award
GAME Customer Reward Scheme entry

By GAME For GAME

Customer Reward Strategy of the Year

Highly Commended
ScotRails GlobeTrotter rewards app

By ScotRail

Customer Reward Strategy of the Year

Design Strategy of the Year


Award
FastJet

By The Agency of Someone For FastJet

Design Strategy of the Year

Highly Commended
No other law firm communicates this way

By Berwin Leighton Paisner For Berwin Leighton Paisner

Design Strategy of the Year

Highly Commended
Buckwud

By BrandOpus For Wellness Foods

Design Strategy of the Year

Nomination
Discover

By Graymatter For Vauxhall Fleet

Design Strategy of the Year

Digital Strategy of the Year - Consumer


Award
Conversations Start Here

By Gravity Road For AOL

Digital Strategy of the Year - Consumer

Highly Commended
Digitial - Drive to Online

By Dyno-Rod

Digital Strategy of the Year - Consumer

Highly Commended
Fortnum & Mason digitising a 300 year old brand

By Bell Pottinger Wired For Fortnum & Mason plc

Digital Strategy of the Year - Consumer

Highly Commended
#LiveTransplant

By Peppermint Soda For The Farjo Medical Centre

Digital Strategy of the Year - Consumer

Nomination
Wagon Wheels Out of This World

By UM London For Burton's Biscuit Company

Digital Strategy of the Year - Consumer

Nomination
Learn The Words

By Origin For The British Council

Digital Strategy of the Year - Consumer

Nomination
Using Data to Supercharge Website Registrations

By iProspect For BrandAlley

Digital Strategy of the Year - Consumer

Nomination
Pioneering Lead Gen in Automotive

By iProspect For Mini

Digital Strategy of the Year - Consumer

Nomination
FOX Rise of the Planet of the Apes

By iProspect For Fox

Digital Strategy of the Year - Consumer

Nomination
Putting the 'you' in 'how many units'

By Story and The Scottish Government For The Scottish Government

Digital Strategy of the Year - Consumer

Nomination
Advent (Digital Advent Calendar promotion - December 2012)

By Linn

Digital Strategy of the Year - Consumer

Nomination
Kylie - K25

By Parlophone

Digital Strategy of the Year - Consumer

Digital Strategy of the Year - Non Consumer


Award
Make Certain

By Stein IAS For Trelleborg

Digital Strategy of the Year - Non Consumer

Highly Commended
Winning the war for talent

By BLP / Design UK / Curious London / Brandcast For Berwin Leighton Paisner

Digital Strategy of the Year - Non Consumer

Nomination
Optimising online to transform offline

By iProspect For British Gas

Digital Strategy of the Year - Non Consumer

Direct and Promotional Strategy of the Year


Award
Bulmers - The Bulmers Way

By Space For Heineken UK

Direct and Promotional Strategy of the Year

Highly Commended
Look for Longer

By CBS Outdoor For CBS Outdoor

Direct and Promotional Strategy of the Year

Nomination
The Academy

By SMP For Sterimar and Orajel (Church & Dwight)

Direct and Promotional Strategy of the Year

Nomination
Cravendale: Revolutionising the milk isle with Disneys Muppets

By Carat UK For Disney Media+ and Arla-Cravendale

Direct and Promotional Strategy of the Year

Event or Experiential Strategy


Award
JUST EAT and the Dont Cook Party The Battle For Corby

By JUST EAT

Event or Experiential Strategy

Nomination
BT River of Music

By BT

Event or Experiential Strategy

Nomination
EE Live

By WRG Creative Communication For EE

Event or Experiential Strategy

Nomination
Cadbury London 2012

By PrettyGreen Things Ltd For Cadbury, Mondalez Foods

Event or Experiential Strategy

Nomination
IKEA 25th Birthday Celebrations

By BWP Group For IKEA

Event or Experiential Strategy

Nomination
London 2012 Olympic Torch Relay Presented by Samsung

By Samsung UK For Samsung Electronics UK

Event or Experiential Strategy

Nomination
Fast and Fun

By Jam

Event or Experiential Strategy

Global Brand Strategy of the Year


Award
BENU brand strategy

By Guerilla Communications For The PHOENIX Group

Global Brand Strategy of the Year

Nomination
Ardbeg Malt Whisky: Ardbeg Day The Islay-limipics

By Story For The Glenmorangie Company

Global Brand Strategy of the Year

Nomination
Climate KIC. The Business of Change

By Stein IAS For Climate KIC

Global Brand Strategy of the Year

Integrated Strategy


Award
The 'make mine Milk' campaign

By Kindred For The Milk Marketing Forum

Integrated Strategy

Highly Commended
Discover

By Graymatter For Vauxhall Fleet

Integrated Strategy

Nomination
MAKE A LIFE CHANGE

By Clock Creative For FOSTERING SOLUTIONS

Integrated Strategy

Nomination
A Record Breaking Year For Manchester Arndale

By Refinery For Manchester Arndale

Integrated Strategy

Nomination
Danepak, Mornings Made Better

By Bray Leino

Integrated Strategy

Nomination
Built on Trust

By BJL Group Ltd.

Integrated Strategy

Nomination
Look for Longer

By 1000heads For CBS Outdoor

Integrated Strategy

Nomination
Atos London 2012 Olympic Games Campaign

By Stein IAS For Atos

Integrated Strategy

Nomination
IRN-BRU Gets You Through

By PHD For AG Barr

Integrated Strategy

Long Term Strategy (3 Years or More)


Award
LV= the Power of Love

By Designate For LV=

Long Term Strategy (3 Years or More)

Highly Commended
To Be The Most Trusted Experts In Pet Care

By Clock Creative For PetSafe International

Long Term Strategy (3 Years or More)

Nomination
Department of Health, Change4Life Partnership Marketing

By 23red For Department of Health, Change4Life

Long Term Strategy (3 Years or More)

Nomination
Taking take it further further

By Fifth Ring For Technip

Long Term Strategy (3 Years or More)

Nomination
Three year marketing transformation project

By Stein IAS For TalkTalk Business

Long Term Strategy (3 Years or More)

Nomination
Ribena Total Digital

By Brass For GSK/Ribena

Long Term Strategy (3 Years or More)

Nomination
Magnetise 'Leads the Way' for Dennis Publishing Subscription Acquisitions

By Magnetise Group For Dennis Publishing

Long Term Strategy (3 Years or More)

Marketer of the Year (Over 4 years senior marketing experience)


Award
Sarah Mayall - RBS

By RBS

Marketer of the Year (Over 4 years senior marketing experience)

Highly Commended
Paul Higgins, Head of Marketing

By Stein IAS For TalkTalk Business

Marketer of the Year (Over 4 years senior marketing experience)

Marketing Services Company of the Year


Award
Carat UK

By Carat UK

Marketing Services Company of the Year

Highly Commended
Miss

By Grapple

Marketing Services Company of the Year

Nomination
Omobono

By Omobono

Marketing Services Company of the Year

Nomination
Ph.Creative: Growing Business Online

By Ph.Creative

Marketing Services Company of the Year

Nomination
MEC - Inspiring People, Exceptional Results!

By MEC

Marketing Services Company of the Year

Nomination
iD Experiential: Always Experiential

By iD Experiential

Marketing Services Company of the Year

Nomination
Online Efficiency Formulas for E-Commerce Merchants

By Ve Interactive Limited

Marketing Services Company of the Year

Nomination
Creative digital solutions that deliver truly world-class results

By Stickyeyes

Marketing Services Company of the Year

Media Planning and Buying Strategy of the Year


Award
Gold Medal Winner Stamps

By UM London For Royal Mail

Media Planning and Buying Strategy of the Year

Highly Commended
Heart attacks can happen on any street

By PHD For British Heart Foundation

Media Planning and Buying Strategy of the Year

Highly Commended
Success smells like a baked potato

By PHD For McCain

Media Planning and Buying Strategy of the Year

Nomination
Dodger No.1

By UM London For Burton's Biscuit Company

Media Planning and Buying Strategy of the Year

Nomination
'Until Now' Swedish House Mafia

By Starcom UK For EMI

Media Planning and Buying Strategy of the Year

New Product/ Service Launch Strategy of the Year


Award
Launching LOVEFiLM Instant

By MBA For LOVEFiLM

New Product/ Service Launch Strategy of the Year

Highly Commended
Douwe Egberts The Flavour Collective

By Frank PR For Douwe Egberts

New Product/ Service Launch Strategy of the Year

Highly Commended
Success smells like a baked potato

By PHD For McCain

New Product/ Service Launch Strategy of the Year

Nomination
Aerian Studios - BBC Domesday Touchtable project

By Aerian Studios For BBC

New Product/ Service Launch Strategy of the Year

Nomination
En-Gage Product Launch

By Guerilla Communications

New Product/ Service Launch Strategy of the Year

Nomination
FastJet

By FastJet

New Product/ Service Launch Strategy of the Year

Nomination
Be a Great Creator

By Rebel For Samsung Mobile

New Product/ Service Launch Strategy of the Year

Nomination
Ardbeg Galileo

By Story For The Glenmorangie Company

New Product/ Service Launch Strategy of the Year

PR Strategy


Award
The Perfect Storm [Olympic Campaign]

By NHS Blood and Transplant For NHS Blood and Transplant

PR Strategy

Highly Commended
MORE TH>N Pet Campaign

By Cow For MORE TH>N

PR Strategy

Highly Commended
Bodyform Responds: The Truth

By Carat UK For SCA- Bodyform

PR Strategy

Nomination
British Airways official airline partner of the London 2012 Olympic and Paralympic Games

By British Airways

PR Strategy

Nomination
The Thames Diamond Jubilee Pageant & Diamond Jubilee Festival at Battersea Park, 3rd June 2012

By Pagefield For The Thames Diamond Jubilee Foundation

PR Strategy

Nomination
The 'make mine Milk' campaign

By Kindred For The Milk Marketing Forum

PR Strategy

Nomination
Morrisons Savers Summer

By 3 Monkeys Communications For Morrisons

PR Strategy

Nomination
Brandon Generator

By 3 Monkeys Communications For Microsoft Internet Explorer

PR Strategy

Nomination
Ella's Kitchen Big Tastes for Tiny Taste buds

By Mischief PR

PR Strategy

Re-brand/ Re-launch Strategy of the Year


Award
From Indian "Top 10 to Global "Big Four

By Tata Consultancy Services

Re-brand/ Re-launch Strategy of the Year

Award
"Dont Cook JUST EAT: How we catapulted a brand to great heights by stopping the nation cooking

By JUST EAT

Re-brand/ Re-launch Strategy of the Year

Highly Commended
blinkbox to the rescue

By Karmarama | Accenture Interactive For blinkbox from Tesco

Re-brand/ Re-launch Strategy of the Year

Nomination
CCCS rebrand as StepChange Debt Charity

By Brass For StepChange Debt Charity

Re-brand/ Re-launch Strategy of the Year

Nomination
'This is the life'

By The If Agency For Keycamp

Re-brand/ Re-launch Strategy of the Year

Nomination
A Betta Brand Identity Delivers Best Ever Results

By Code Computerlove For Betta Living

Re-brand/ Re-launch Strategy of the Year

Nomination
ESCAPE THE MAP

By AMVBBDO For MERCEDES

Re-brand/ Re-launch Strategy of the Year

Nomination
Built on Trust

By BJL Group Ltd. For Yorkshire Building Society

Re-brand/ Re-launch Strategy of the Year

Nomination
Pipers Crisp Co.

By BrandOpus For Pipers Crisp Co.

Re-brand/ Re-launch Strategy of the Year

Rising Star of the Year (4 years or less marketing experience)


Award
Heather Swales, Digital Planner

By Stein IAS

Rising Star of the Year (4 years or less marketing experience)

Highly Commended
Alex Webb - Rising Star of the Year

By Fifth Ring

Rising Star of the Year (4 years or less marketing experience)

Nomination
Kirsty Simpson

By BT

Rising Star of the Year (4 years or less marketing experience)

Nomination
Sean Meehan

By CaB Studios

Rising Star of the Year (4 years or less marketing experience)

Social Media Strategy of the Year


Award
Bodyform Responds: The Truth

By Carat UK For SCA- Bodyform

Social Media Strategy of the Year

Highly Commended
The 'make mine Milk' campaign

By Kindred For The Milk Marketing Forum

Social Media Strategy of the Year

Highly Commended
Cussons Mum & Me - Motherhood Understood

By Weber Shandwick For Cussons Mum & Me

Social Media Strategy of the Year

Nomination
Doner Nikon Advent Calendar

By Doner For Nikon

Social Media Strategy of the Year

Nomination
KETTLEï¾® Tortillas Mix a Dip on Facebook

By Unique Digital For KETTLEï¾® Chips

Social Media Strategy of the Year

Nomination
Resident Evil 6 - Social Media campaign

By Crush For Capcom

Social Media Strategy of the Year

Nomination
Edinburgh's Hogmanay - #Blogmanay

By Unique Events ltd For EventScotland and Edinburgh Tourism Action Group (ETAG)

Social Media Strategy of the Year

Nomination
Indiana Jones: The Complete Adventures Social Campaign.

By POWSTER For Paramount Home Media

Social Media Strategy of the Year

Nomination
Nokia Connects Advocacy Programme

By 1000heads For Nokia

Social Media Strategy of the Year

Nomination
Tetley Rainforest Alliance

By Starcom UK For Tata Global Beverages

Social Media Strategy of the Year

Sponsorship Strategy


Award
Bringing us all together for London 2012

By BT

Sponsorship Strategy

Highly Commended
Samsung London 2012 Olympic Sponsorship

By Samsung Electronics UK For Samsung Electronics UK

Sponsorship Strategy

Nomination
Ruby Walsh Brand Endorsement

By Racing UK

Sponsorship Strategy

Nomination
Oasis sponsors Celebrity Juice

By VCCP Share For Coca-Cola GB

Sponsorship Strategy

Nomination
TCS Amsterdam Marathon: Running with business impact

By Tata Consultancy Services

Sponsorship Strategy