Who won in 2020?

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  1. 2020

Advertising Strategy of the Year


Award
The Feed, by Getty Images

By R/GA London For Getty Images

Advertising Strategy of the Year

Nomination
Holidays Just Got Better

By Beattie McGuinness Bungay For Thomson

Advertising Strategy of the Year

Nomination
How Booths took on the Supermarket giants

By MediaCom

Advertising Strategy of the Year

Nomination
Green Flag - No Matter What

By CHI&Partners For Green Flag

Advertising Strategy of the Year

Nomination
Over To You

By Cheil UK For Samsung Electronics UK

Advertising Strategy of the Year

Nomination
Reaping the rewards of an above the line revolution

By 1st Central

Advertising Strategy of the Year

Brand Development/ Extension Strategy of the Year


Award
Developing a launch strategy and campaign for Newburn Bakehouse

By BJL Group Ltd For Warburtons

Brand Development/ Extension Strategy of the Year

Nomination
Willie Cacao: Melt into a World of Adventure

By BrandOpus LLP For Willie's Cacao

Brand Development/ Extension Strategy of the Year

Nomination
Twinings Whole Leaf Silky Pyramids

By BrandOpus For Twinings

Brand Development/ Extension Strategy of the Year

Nomination
The Feed, by Getty Images

By R/GA London For Getty Images

Brand Development/ Extension Strategy of the Year

Nomination
Powwownow - establishing the 'Get it Done' brand

By MediaCom For Powwownow

Brand Development/ Extension Strategy of the Year

Nomination
Hinge Regulations E-book

By Stein IAS For SFS intec

Brand Development/ Extension Strategy of the Year

Nomination
Tesco Discover AR App and publishing platform

By Engine Creative Agency Ltd For Tesco Stores

Brand Development/ Extension Strategy of the Year

Nomination
Tesco Brand Extension Strategy

By SomeOne For Tesco

Brand Development/ Extension Strategy of the Year

Branded Content Strategy of the Year


Award
All Aboard East Coast Trains

By Havas Media For East Coast

Branded Content Strategy of the Year

Award
What Cooking

By PHD Media Limited & DRUM For Sainsbury's

Branded Content Strategy of the Year

Highly Commended
Christmas Tinner from GAME

By MHP For GAME

Branded Content Strategy of the Year

Highly Commended
NCS - Creating an Aspirational Youth Brand

By Kameleon For NCS - National Citizen Service

Branded Content Strategy of the Year

Nomination
Inspire me

By Havas EHS For easyJet

Branded Content Strategy of the Year

Nomination
Pre-flight Programme

By Havas EHS For easyJet

Branded Content Strategy of the Year

Nomination
Ministry of Sound Marbella Sessions

By the7stars For Ministry of Sound

Branded Content Strategy of the Year

Nomination
Eurostar 'Stories are waiting'

By Arena For Eurostar

Branded Content Strategy of the Year

Nomination
Domino's 'The Support Group'

By Arena For Domino's

Branded Content Strategy of the Year

Cause Related Marketing Strategy of the Year


Award
The Look to Die For?

By Liverpool City Council

Cause Related Marketing Strategy of the Year

Highly Commended
Aviva #1every5

By Hill+Knowlton Strategies Ltd For Aviva UK

Cause Related Marketing Strategy of the Year

Highly Commended
Rainbow Laces: Right Behind Gay Footballers

By Paddy Power For Paddy Power

Cause Related Marketing Strategy of the Year

Nomination
The Macmillan Tree of Light

By Avantgarde For npower

Cause Related Marketing Strategy of the Year

Nomination
Missing People

By Catalyst For Missing People

Cause Related Marketing Strategy of the Year

Nomination
Create Your Elf - Createyourelf.com

By Silver Agency For WellChild Trust

Cause Related Marketing Strategy of the Year

Customer Insight Strategy of the Year


Award
CustomerFIRST

By Marketing Source For Santander

Customer Insight Strategy of the Year

Highly Commended
Pre-flight Programme

By Havas EHS For easyJet

Customer Insight Strategy of the Year

Nomination
Radio: the ROI Multiplier

By Radio Advertising Bureau

Customer Insight Strategy of the Year

Nomination
Kleenex Cold and Flu Predictor

By Mindshare Media UK For Kimberly -Clark

Customer Insight Strategy of the Year

Nomination
Customer Advocacy and Reviews Strategy (CARS)

By Innocean Worldwide For Kia Motors UK

Customer Insight Strategy of the Year

Nomination
Being Family: Your path to adoption.

By BJL Group Ltd For Yorkshire and Humber Adoption Consortium

Customer Insight Strategy of the Year

Nomination
Putting insight at the heart of a brilliant brand transformation

By ITV

Customer Insight Strategy of the Year

Nomination
Stop and think SAFE farm safety campaign

By Genesis Advertising For Health and Safety Executive Northern Ireland

Customer Insight Strategy of the Year

Design Strategy of the Year


Award
Reconnecting Eurostar to the heart of Europe

By The Clearing For Eurostar

Design Strategy of the Year

Highly Commended
Gold Medal Stamps

By True North For Royal Mail

Design Strategy of the Year

Highly Commended
Oxfam Store Redesign

By StartJG For Oxfam

Design Strategy of the Year

Nomination
Google Outside

By R/GA London For Google

Design Strategy of the Year

Nomination
Blank Canvas

By The Agency For Bristol City Council +5 Other Councils

Design Strategy of the Year

Nomination
Halifax Epsom Branch Redesign

By M Worldwide For Halifax

Design Strategy of the Year

Nomination
English Heritage - We Bring History to Life

By Smith & Milton For English Heritage

Design Strategy of the Year

Nomination
Tesco Design Strategy

By SomeOne For Tesco

Design Strategy of the Year

Nomination
WorldPay Zinc Design Strategy

By SomeOne For WorldPay

Design Strategy of the Year

Digital Strategy of the Year - B2B


Award
DesignSpark Mechanical - The Gift of Invention

By Freestyle Interactive For RS Components

Digital Strategy of the Year - B2B

Highly Commended
Fastest path from first click to sale

By Stein IAS For Trelleborg Marine Systems

Digital Strategy of the Year - B2B

Digital Strategy of the Year - B2C


Award
NatWest/ RBS IOU Team

By M&C Saatchi For RBS Group

Digital Strategy of the Year - B2C

Highly Commended
The Feed, by Getty Images

By R/GA London For Getty Images

Digital Strategy of the Year - B2C

Highly Commended
A Recipe For Success

By PHD Media Limited For Sainsbury's

Digital Strategy of the Year - B2C

Highly Commended
Driving Digital Performance

By iProspect For Asda and George at Asda

Digital Strategy of the Year - B2C

Nomination
How adidas redefined its digital strategy

By adidas

Digital Strategy of the Year - B2C

Direct and Promotional Strategy of the Year


Award
Fresh Routes, Fresh Powder

By WDMP Ltd For Monarch Airlines

Direct and Promotional Strategy of the Year

Award
#beginwithabulmers

By Space For Bulmers (Heineken UK)

Direct and Promotional Strategy of the Year

Highly Commended
Engage with Interest Only Mortgage customers to encourage review of their situation

By BJL Group Ltd For UKAR

Direct and Promotional Strategy of the Year

Nomination
Thinking Inside The Box

By Golden Charter

Direct and Promotional Strategy of the Year

Nomination
Nectar Double Value Exchange

By Starcom UK For Nectar

Direct and Promotional Strategy of the Year

Event or Experiential Strategy of the Year


Award
Pestaurant - The world's first pest only restaurant

By Brands2life For Rentokil

Event or Experiential Strategy of the Year

Highly Commended
London Earth Hour goes 'into darkness' with Star Trek

By MEC For Paramount Pictures UK

Event or Experiential Strategy of the Year

Nomination
Deadinburgh

By The Gate Scotland For LAS Theatre

Event or Experiential Strategy of the Year

Nomination
blinkbox Launch Game Of Thrones With Giant Dragon Skull

By Taylor Herring For blinkbox

Event or Experiential Strategy of the Year

Nomination
LinkedIn Bring in Your Parents Day

By Brands2life For LinkedIn

Event or Experiential Strategy of the Year

Nomination
The Bigger Splash

By Clarion Communications For Juicy Water

Event or Experiential Strategy of the Year

Nomination
#Shinebright Little Printer

By Sense Marketing Services For Coca Cola - Glaceau Vitamin Water

Event or Experiential Strategy of the Year

Nomination
Dynamo

By OMD UK For PepsiMax

Event or Experiential Strategy of the Year

Nomination
Skype: Smile as you go

By 1000heads For Skype

Event or Experiential Strategy of the Year

Global Brand Strategy of the Year


Award
Find Ralph

By Starcom UK For Samsung Mobile

Global Brand Strategy of the Year

Highly Commended
The GREAT Britain Campaign

By Her Majesty's Government / Cabinet Office

Global Brand Strategy of the Year

Nomination
Office 365 Global Campaign

By Vertic

Global Brand Strategy of the Year

Nomination
Sending the love for LEGOï¾® bricks across the pond

By Tug Agency For LEGOLAND's ï¾® Discovery Centre

Global Brand Strategy of the Year

Nomination
Liquid brand engineers

By Stein IAS For Castrol

Global Brand Strategy of the Year

Integrated Strategy of the Year


Award
Gibraltar Football Association Team 54 Campaign for UEFA membership

By Maverick Advertising and Design Ltd. For The Gibraltar Football Association

Integrated Strategy of the Year

Award
Winning Back Gamers with the PS4

By Manning Gottlieb OMD (Media Agency), Drum (Content Agency), Fever PR (PR Agency), CURB Media (Outdoor Specialist) For Murray Pannell, PlayStation UK

Integrated Strategy of the Year

Highly Commended
Definitions launch campaign

By St. Luke's For Very.co.uk - a Shop Direct brand

Integrated Strategy of the Year

Nomination
NatWest / RBS Uniproof

By M&C Saatchi For RBS Group

Integrated Strategy of the Year

Nomination
Customer Advocacy and Reviews Strategy (CARS)

By Innocean Worldwide UK For Kia Motors

Integrated Strategy of the Year

Long Term Marketing Strategy of the Year


Award
Fastest path from click to sale

By Stein IAS For Trelleborg Marine Systems

Long Term Marketing Strategy of the Year

Highly Commended
BrewDog's Craft Beer Revolution

By Manifest London For BrewDog

Long Term Marketing Strategy of the Year

Nomination
Making a cool profit - promoting frozen food to chefs

By Pelican Communications For British Frozen Food Federation

Long Term Marketing Strategy of the Year

Nomination
Working Hard to Lose Customers

By BJL Group Ltd For UKAR

Long Term Marketing Strategy of the Year

Nomination
Establishing the 'Pick Up' Professionals

By MediaCom For Isuzu

Long Term Marketing Strategy of the Year

Marketing Agency of the Year


Award
CARAT PIONEERING AT THE POINT OF CONVERGENCE

By Carat

Marketing Agency of the Year

Nomination
BrandOpus

By BrandOpus

Marketing Agency of the Year

Nomination
A Little Bit of South Westerly Magic

By The Agency

Marketing Agency of the Year

Nomination
Cherry London

By Cherry London

Marketing Agency of the Year

Nomination
Creative digital solutions that deliver truly world-class results

By Stickyeyes

Marketing Agency of the Year

Nomination
Holler

By Holler

Marketing Agency of the Year

Nomination
The Marketing Practice

By The Marketing Practice

Marketing Agency of the Year

Media Planning and Buying Strategy of the Year


Award
SDG and Carat - A Very different partnership

By Carat For Shop Direct

Media Planning and Buying Strategy of the Year

Highly Commended
Thermoactivation

By OMD UK

Media Planning and Buying Strategy of the Year

Nomination
Glasgow 2014 Ticketing

By Carat Scotland For Glasgow 2014 Organising Committee

Media Planning and Buying Strategy of the Year

Nomination
Xbox One

By UM London For Xbox One

Media Planning and Buying Strategy of the Year

Nomination
Bag-athon

By PHD Media Limited For British Heart Foundation

Media Planning and Buying Strategy of the Year

New Product/ Service Launch Strategy


Award
Guardian Witness

By MEC

New Product/ Service Launch Strategy

Highly Commended
DesignSpark Mechanical - The Gift of Invention

By Freestyle Interactive For RS Components

New Product/ Service Launch Strategy

Highly Commended
Over To You

By Cheil UK For Samsung Electronics UK

New Product/ Service Launch Strategy

Nomination
The new, app-enabled Ford EcoSport: the App for Real Life

By Blue Hive For Ford of Europe

New Product/ Service Launch Strategy

Nomination
The Feed, by Getty Images

By R/GA London

New Product/ Service Launch Strategy

Nomination
Sapphire: Adding Sparkle to UK Buses

By Haslimann Taylor For Arriva UK Bus

New Product/ Service Launch Strategy

Nomination
NatWest / RBS Cashback Plus

By M&C Saatchi For RBS Group

New Product/ Service Launch Strategy

Nomination
Xbox One

By UM London For Xbox One

New Product/ Service Launch Strategy

Nomination
Skype: Smile as you go

By 1000heads For Skype

New Product/ Service Launch Strategy

Nomination
My Player Twin

By RAPP UK For Barclaycard

New Product/ Service Launch Strategy

PR Strategy of the Year


Award
blinkbox PR strategy 2013 - The Story Engine

By blinkbox from Tesco

PR Strategy of the Year

Highly Commended
'Oh Mr Darcy' - The Launch of Drama

By Taylor Herring For UKTV

PR Strategy of the Year

Nomination
Live Below the Line

By Bell Pottinger For The Global Poverty Project

PR Strategy of the Year

Nomination
Red Bull Cliff Diving

By Holler For Red Bull

PR Strategy of the Year

Nomination
Pestaurant - The world's first pest only restaurant

By Brands2life For Rentokil

PR Strategy of the Year

Nomination
Equity for Punks

By Manifest London For Brewdog

PR Strategy of the Year

Nomination
The Changing Shape of Jacamo

By BJL Group Ltd For Jacamo

PR Strategy of the Year

Nomination
Aldi - The Store that Understands You

By Weber Shandwick For Aldi

PR Strategy of the Year

Re-brand/ Re-launch Strategy of the Year


Award
ITV: Re-vitalising an iconic brand with Project Reem

By ITV

Re-brand/ Re-launch Strategy of the Year

Highly Commended
The Transform Clear Campaign

By Transform Cosmetic Surgery Group

Re-brand/ Re-launch Strategy of the Year

Highly Commended
Saffron For Intermediaries Launch Campaign

By mark-making* For Saffron Building Society

Re-brand/ Re-launch Strategy of the Year

Nomination
Three Mobile Pony Dance

By Mindshare Media UK For Three

Re-brand/ Re-launch Strategy of the Year

Nomination
MEC / Lloyds Bank Channel 4 partnership for Rebrand

By MEC For Lloyds Bank

Re-brand/ Re-launch Strategy of the Year

Nomination
Re-launching Morrisonscellar.com and Morrisons own brand wines

By Focus PR For Wm Morrison Supermarkets plc

Re-brand/ Re-launch Strategy of the Year

Nomination
Matching Luggage

By PHD Media Limited For Expedia

Re-brand/ Re-launch Strategy of the Year

Nomination
English Heritage - We Bring History to Life

By Smith & Milton For English Heritage

Re-brand/ Re-launch Strategy of the Year

Nomination
Bringing Daft Punk back to notoriety

By the7stars For Columbia Records

Re-brand/ Re-launch Strategy of the Year

Rising Star of the Year


Award
Emma Estill

By DM London

Rising Star of the Year

Highly Commended
Sean Meehan

By Halfords

Rising Star of the Year

Highly Commended
Anastasia Takis

By Digital Cinema Media

Rising Star of the Year

Nomination
Holly Weir

By MediaCom North

Rising Star of the Year

Nomination
Sophie Coley

By Propellernet

Rising Star of the Year

Nomination
Kayleigh McCallum

By Story

Rising Star of the Year

Nomination
Victoria Brennan

By MediaCom

Rising Star of the Year

Social Media Strategy of the Year


Award
Grow Your Own

By We Are Social For Heinz

Social Media Strategy of the Year

Highly Commended
The Sage Business Experts Programme

By FreshMinds For Sage UK and Ireland

Social Media Strategy of the Year

Highly Commended
Having a Fling With a Creme Egg

By PHD

Social Media Strategy of the Year

Highly Commended
100,000 donors in 100 days

By twentysix For NHS Blood and Transplant

Social Media Strategy of the Year

Nomination
Wimbledon Wiggle

By We Are Social For evian

Social Media Strategy of the Year

Nomination
FIFA14 - Goals of the Week

By Collective London For Electronic Arts

Social Media Strategy of the Year

Nomination
Over To You

By Cheil UK For Samsung Electronics UK

Social Media Strategy of the Year

Nomination
Kellogg's Tweet When U Eat

By Carat

Social Media Strategy of the Year

Sponsorship Strategy of the Year


Award
Morrisons Ant & Dec Partnership

By MEC For Morrisons

Sponsorship Strategy of the Year

Nomination
RBS Finding Scotland Real Heroes

By Newcast, ZenithOptimedia For The Royal Bank of Scotland

Sponsorship Strategy of the Year

Nomination
O2 England Rugby Sponsorship

By M&C Saatchi Sport & Entertainment For O2

Sponsorship Strategy of the Year

Nomination
SSE Hydro

By Material_UK, Frame, XYZ For SSE

Sponsorship Strategy of the Year

Nomination
Vauxhall Home Nations Sponsorship

By Carat

Sponsorship Strategy of the Year