Who won in 2020?

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  1. 2020

Advertising Strategy of the Year


Award
Drum Awards: JUST EAT Advertising Strategy

By The Red Brick Road For JUST EAT

Advertising Strategy of the Year

Highly Commended
Humans

By OMD UK For Channel 4

Advertising Strategy of the Year

Nomination
#LetGo

By Southpaw For Sanctuary Spa

Advertising Strategy of the Year

Nomination
Awakening the Potential in Silentnight’s Online Shop

By iProspect Edinburgh For Silentnight

Advertising Strategy of the Year

Nomination
That's Why I Choose STIHL

By BWP Group For STIHL

Advertising Strategy of the Year

Nomination
Brilliant breaks in Scotland are closer than you think

By The Union Advertising Agency For VisitScotland

Advertising Strategy of the Year

Nomination
Casting A Different View

By Goodstuff For Celebrity Cruises

Advertising Strategy of the Year

Nomination
Pizza Hut Restaurants Relaunch

By Pizza Hut Restaurants For N/A

Advertising Strategy of the Year

Nomination
Lidl Community Works

By Lidl Northern Ireland For Lidl Northern Ireland

Advertising Strategy of the Year

Nomination
Dave Brings Wit to the World

By Rocket For UKTV

Advertising Strategy of the Year

Nomination
This is Deezer

By pd3 For Deezer

Advertising Strategy of the Year

Nomination
Royal Navy-Strategy of the Year

By WCRS For Royal Navy

Advertising Strategy of the Year

Nomination
Yours Clothing

By TBWA Manchester For Yours Clothing

Advertising Strategy of the Year

Nomination
Mini Babybel - The SuperCheese

By RKCR Y&R For Bel UK Ltd

Advertising Strategy of the Year

B2B Strategy or Campaign of the Year


Award
Exporting is GREAT

By ENGINE For UK Trade and Investment

B2B Strategy or Campaign of the Year

Highly Commended
'Let's Do Business'

By Really B2B For Zipcar for Business

B2B Strategy or Campaign of the Year

Highly Commended
The Race to Dubai

By We Are Branding LTD For Ideal Bathrooms

B2B Strategy or Campaign of the Year

Nomination
The Palm Oil Debate

By Guardian News & Media For The Roundtable on Sustainable Palm Oil (RSPO)

B2B Strategy or Campaign of the Year

Nomination
Lesniak Swann DAVE B2B Campaign

By Lesniak Swann For Nuaire

B2B Strategy or Campaign of the Year

Nomination
The Power of Privacy

By Guardian News & Media For Silent Circle

B2B Strategy or Campaign of the Year

Nomination
The Thunderhead: kicking up a storm across the unadventurous software landscape

By AMV BBDO For Thunderhead

B2B Strategy or Campaign of the Year

Nomination
Lenovo: Education Demo Kits – ThinkLab

By Twogether For Lenovo

B2B Strategy or Campaign of the Year

Nomination
It's called Fuel+ for a reason

By Big Dog Agency For Barclaycard

B2B Strategy or Campaign of the Year

Nomination
Microsoft Future Decoded 2015 - B2B Strategy or Campaign of the Year

By Momentum Worldwide For Microsoft UK

B2B Strategy or Campaign of the Year

Nomination
Measurable Marketing Quality

By Stein IAS For Trelleborg Marine Systems

B2B Strategy or Campaign of the Year

Nomination
Accenture and the RBS 6 Nations #seebeyond

By Accenture For Accenture // SNRL (Six Nations Rugby Limited)

B2B Strategy or Campaign of the Year

B2C Strategy or Campaign of the Year


Award
Missing Type

By ENGINE For NHS Blood and Transplant

B2C Strategy or Campaign of the Year

Highly Commended
Royal Navy-B2C

By WCRS For Royal Navy

B2C Strategy or Campaign of the Year

Nomination
KRONKIWONGI

By LEGO Group

B2C Strategy or Campaign of the Year

Nomination
The Samsung School of Rugby

By BBH SPORT For Samsung Electronics UK

B2C Strategy or Campaign of the Year

Nomination
Tin Man with Little, Brown Book Group. Sweet Success; creating a Sunday Times Bestseller

By Tin Man For Little, Brown Book Group

B2C Strategy or Campaign of the Year

Nomination
Tin Man with IAM. Pulling Power - giving advanced driving courses sex appeal

By Tin Man For The Institute of Advanced Motorists

B2C Strategy or Campaign of the Year

Nomination
Shake it, Squeeze it, Win it!

By whynot! For Anchor

B2C Strategy or Campaign of the Year

Nomination
Tennent's Lager At the Heart of T in the Park

By Material_UK For Tennent's Lager

B2C Strategy or Campaign of the Year

Nomination
Arrive Awesome

By TMW Unlimited For Virgin Trains

B2C Strategy or Campaign of the Year

Nomination
Warburtons-The Giant Crumpet Show

By WCRS For Warburtons

B2C Strategy or Campaign of the Year

Nomination
Pret's Christmas 2015

By Pret A Manger For Led by Pret’s in-house Marketing & Creative team. Fantastically supported by agency partners Big Dog, Byte and ITG.

B2C Strategy or Campaign of the Year

Best Programmatic Strategy


Award
The world's first programmatic out-of-home campaign

By OMD UK For Google

Best Programmatic Strategy

Highly Commended
Machine-Powered Social

By UM London For The Economist

Best Programmatic Strategy

Nomination
How Shop Direct formed a data-led programmatic strategy to increase Very’s customer base

By Infectious Media For Shop Direct (Very)

Best Programmatic Strategy

Nomination
Summer Coolers – “Come out and Play!”

By ZenithOptimedia For Costa Coffee

Best Programmatic Strategy

Nomination
Ve Interactive for Crowdcube

By Ve Interactive For Crowdcube

Best Programmatic Strategy

Nomination
Thomas Cook – Peaks 2016: Using First Party Behavioural Data to Reach Different Audiences

By Carat UK For Thomas Cook

Best Programmatic Strategy

Nomination
Endsleigh Insurance: Moments That Matter Targeting

By Merkle | Periscopix For Endsleigh Insurance

Best Programmatic Strategy

Nomination
House of Fraser & Criteo go mobile on the high street

By Criteo For House of Fraser

Best Programmatic Strategy

Nomination
Travel Republic & Criteo Take Off

By Criteo For Travel Republic

Best Programmatic Strategy

Nomination
B&Q: Machine Needs Man

By Altair Media For B&Q

Best Programmatic Strategy

Nomination
The Body Shop: Delivering a 360 ° view of the Customer Journey with Rakuten Marketing

By Rakuten Marketing For The Body Shop

Best Programmatic Strategy

Best Use of Data


Award
Tesco’s Toy Story: To Profitability and Beyond!

By Merkle | Periscopix For Tesco Direct

Best Use of Data

Highly Commended
Bespoke4you

By ADZ Media For Renault Retail Group

Best Use of Data

Nomination
Data is Key, Customer is King

By LV= For LV=

Best Use of Data

Nomination
Karen Millen: Full Purchase Funnel Activity

By Merkle | Periscopix For Karen Millen

Best Use of Data

Nomination
StoryMappingTM

By Seven For Hyatt EAME

Best Use of Data

Nomination
How Shop Direct formed a data-led programmatic strategy to increase Very’s customer base

By Infectious Media For Shop Direct (Very)

Best Use of Data

Nomination
Crew Gets Sequential with Messaging

By NMPi For Crew Clothing Company

Best Use of Data

Nomination
Woman&home Data and CRM

By Time Inc UK For Woman&home

Best Use of Data

Nomination
Sugar Accumulator

By MEC UK For Public Health England

Best Use of Data

Nomination
Machine-Powered Social

By UM London For The Economist

Best Use of Data

Nomination
How Jameson revolutionised Out-Of-Home audience targeting through data

By Havas Media For Jameson (Pernod Ricard UK)

Best Use of Data

Nomination
Intel Brand and Product Christmas Campaign 2015

By BlisMedia Ltd For OMD UK and Intel

Best Use of Data

Brand Development/Extension Strategy of the Year


Award
The Secret Services

By Indicia For Dyno

Brand Development/Extension Strategy of the Year

Nomination
The Benenden Supporter's Club

By ignis For Benenden

Brand Development/Extension Strategy of the Year

Nomination
Bring the Brini

By BJL Group For Lambrini (Halewood International)

Brand Development/Extension Strategy of the Year

Nomination
SMG & Royal London - Challenging The Over 50s Market

By Starcom UK For Royal London

Brand Development/Extension Strategy of the Year

Branded Content Strategy of the Year


Award
Carlsberg Newsroom

By The Marketing Store For Carlsberg UK

Branded Content Strategy of the Year

Highly Commended
#directfix

By Direct Line Group For Direct Line

Branded Content Strategy of the Year

Highly Commended
Tim Weaver’s MISSING

By Kindred For Penguin Random House

Branded Content Strategy of the Year

Nomination
The Happy for Life Project

By Guardian News & Media For Beagle Street

Branded Content Strategy of the Year

Nomination
CATDAQ

By Deep Focus London For Felix

Branded Content Strategy of the Year

Nomination
Doritos SUMMERbible

By OMD UK For Doritos

Branded Content Strategy of the Year

Nomination
City Hack

By Starcom UK For Desperados

Branded Content Strategy of the Year

Nomination
Stephen Fry's Guide to the UK

By Red Consultancy For Heathrow

Branded Content Strategy of the Year

Nomination
Sex Degrees of Separation

By Pegasus For LloydsPharmacy

Branded Content Strategy of the Year

Nomination
Bleed for England

By Pablo For NHS Blood & Transplant - Give Blood

Branded Content Strategy of the Year

Nomination
A Christmas Surprise At Kwik Fit

By Taylor Herring For Kwik Fit

Branded Content Strategy of the Year

Nomination
The Serious Bacon Club

By isobel For Danepak

Branded Content Strategy of the Year

Cause Related Marketing Strategy of the Year


Award
Bigger Issues

By TMW Unlimited For Lynx, Unilever

Cause Related Marketing Strategy of the Year

Highly Commended
ARUK - NeverForgetNominate

By Rocket For Alzheimer's Research UK

Cause Related Marketing Strategy of the Year

Nomination
MAGNERS GOALS FOR CHARITY

By Material_UK For MAGNERS

Cause Related Marketing Strategy of the Year

Nomination
Absolut Colors

By AnalogFolk For Absolut

Cause Related Marketing Strategy of the Year

Nomination
Bisto Spare Chair Sunday

By Premier Foods For Premier Foods

Cause Related Marketing Strategy of the Year

Nomination
#OursToLose

By We Are Social For YouTube

Cause Related Marketing Strategy of the Year

Nomination
The Electoral Commission and Gogglebox - Register To Vote

By Carat UK For The Electoral Commission

Cause Related Marketing Strategy of the Year

Chairman's Award


Award
Women's Aid Look At Me

By WCRS For Women's Aid

Chairman's Award

Customer Insight Strategy of the Year


Award
KITKAT Celebrate the Breakers

By ZenithOptimedia For Nestlé

Customer Insight Strategy of the Year

Highly Commended
Industry Revolution: Changing the face of the Dentist – Patient relationship

By Boxclever For Oasis Dentalcare

Customer Insight Strategy of the Year

Nomination
Caring for the carer

By Hill+Knowlton Strategies London For Otsuka Lundbeck

Customer Insight Strategy of the Year

Nomination
Jet2holidays: now with added Momentum

By MEC Manchester For Jet2holidays

Customer Insight Strategy of the Year

Nomination
Royal Navy-Customer Insight

By WCRS For Royal Navy

Customer Insight Strategy of the Year

Nomination
Upcycle Revolution

By Manifest London For Gumtree

Customer Insight Strategy of the Year

Nomination
ITV Text Santa

By ITV CENTRAL For ITV

Customer Insight Strategy of the Year

Nomination
National Clearing Survey 2015

By Net Natives

Customer Insight Strategy of the Year

Nomination
Debenhams Eco-System Modelling

By Carat UK For Debenhams

Customer Insight Strategy of the Year

Design Strategy of the Year


Award
The ITV Hub design

By ITV For ITV

Design Strategy of the Year

Highly Commended
Much Morocco

By spring For Moroccan National Tourist Office

Design Strategy of the Year

Nomination
Josh Wood – Guardian of Colour

By DewGibbons + Partners For Marks & Spencer

Design Strategy of the Year

Nomination
Lindt Master Chocolatier Collection - A special gift with a stylish twist

By DewGibbons + Partners For Lindt & Sprugli (UK) Ltd

Design Strategy of the Year

Nomination
The Golden Age of Battersea

By Brave For Battersea Power Station Development Company Ltd.

Design Strategy of the Year

Nomination
IRN-BRU: Fabric of the Nation

By jones knowles ritchie For A.G. Barr

Design Strategy of the Year

Nomination
Ronald McDonald House Charities Storybook Campaign

By Rawnet For Ronald McDonald House Charities

Design Strategy of the Year

Nomination
Foot Locker Europe: Design Approved

By Missouri Creative For Foot Locker Europe

Design Strategy of the Year

Nomination
Belhaven Brewery - Speciality Craft Beers from The Home of Scottish Brewing

By Greene King For Belhaven Brewery (part of Greene King Brewing + Brands)

Design Strategy of the Year

Nomination
BW: Workplace Experts

By Pixeldot Creative For BW

Design Strategy of the Year

Nomination
Le Boat Design Strategy

By The Agency of Someone For Le Boat

Design Strategy of the Year

Digital Strategy of the Year


Award
Women's Aid Look At Me

By WCRS For Women's Aid

Digital Strategy of the Year

Highly Commended
London’s Official Guest of Honour

By The Brooklyn Brothers For London & Partners

Digital Strategy of the Year

Nomination
Psyche’ing up for Christmas 2015 with Visualsoft

By Visualsoft For Psyche

Digital Strategy of the Year

Nomination
Making the Roads Safer

By ZenithOptimedia For Aviva

Digital Strategy of the Year

Nomination
Harnessing The Power Of TV Through Digital

By Carat UK For Key Retirement

Digital Strategy of the Year

Nomination
Feel Wimbledon

By Mindshare UK For Jaguar

Digital Strategy of the Year

Nomination
Ronald McDonald House Charities Storybook Campaign

By Rawnet For Ronald McDonald House Charities

Digital Strategy of the Year

Nomination
Sky-Digital Strategy

By WCRS For Sky

Digital Strategy of the Year

Nomination
Rennie Happy Eating

By MediaCom UK For Rennie

Digital Strategy of the Year

Nomination
SMG & Royal London - Challenging The Over 50s Market

By Starcom UK For Royal London

Digital Strategy of the Year

Direct and Promotional Strategy of the Year


Award
Sky Movies Free Trial

By RAPP For Virgin Media

Direct and Promotional Strategy of the Year

Nomination
Wolf Blass Winning Line-Up

By J. Walter Thompson For Treasury Wine Estates

Direct and Promotional Strategy of the Year

Nomination
Baking Kits For Schools

By whynot! For Anchor

Direct and Promotional Strategy of the Year

Nomination
Chestertons' Royal Academy of Arts Ticket Give-away Mailer

By Chestertons For Chestertons

Direct and Promotional Strategy of the Year

Nomination
Alizé Hour Marketing Campaign

By Disrupt Ltd For Quintessential Brands

Direct and Promotional Strategy of the Year

Nomination
Dyson Black Friday: Maximising the perfect storm

By Mindshare UK For Dyson

Direct and Promotional Strategy of the Year

Nomination
Professor Zopa

By WPN Chameleon For Zopa

Direct and Promotional Strategy of the Year

Nomination
Making Marmite more personal

By Mindshare UK For Marmite (Unilever)

Direct and Promotional Strategy of the Year

Nomination
Barclay's Onboarding

By RAPP For Barclay's

Direct and Promotional Strategy of the Year

Event or Experiential Strategy of the Year


Award
Feel Wimbledon

By Mindshare UK For Jaguar

Event or Experiential Strategy of the Year

Highly Commended
Women's Aid Look At Me-Experiential

By WCRS For Women's Aid

Event or Experiential Strategy of the Year

Nomination
Tin Man with Little, Brown Book Group. Sweet Success; creating a Sunday Times Bestseller

By Tin Man For Little, Brown Book Group

Event or Experiential Strategy of the Year

Nomination
IKEA Breakfast in Bed Cafe

By Hope&Glory PR For IKEA

Event or Experiential Strategy of the Year

Nomination
Airbnb Floating House

By Hope&Glory PR For Airbnb

Event or Experiential Strategy of the Year

Nomination
Spotify Student Program 2014/2015

By Seed Marketing For Spotify

Event or Experiential Strategy of the Year

Nomination
Bringing Adventures in Food to Life: The Table

By Mindshare UK For Marks & Spencer

Event or Experiential Strategy of the Year

Nomination
24hr Bar Build

By LDR CREATIVE For Bacardi Brown-Forman Brands and Patrón Tequila

Event or Experiential Strategy of the Year

Nomination
Magnum - Pleasure Seekers

By Hot Pickle For Unilever, Magnum

Event or Experiential Strategy of the Year

Nomination
GREAT Festival of Creativity, Shanghai

By innovision For GREAT Britain Campaign / UK Trade & Investment (UKTI)

Event or Experiential Strategy of the Year

Global Brand Strategy of the Year


Award
UNICEF 1 pack =1 vaccine

By Hill+Knowlton Strategies London For Pampers

Global Brand Strategy of the Year

Nomination
Focussed on Exposure

By Found. For Vitec Group

Global Brand Strategy of the Year

Nomination
José Cuervo

By Albion Drive For José Cuervo

Global Brand Strategy of the Year

Grand Prix


Award
Missing Type

By ENGINE For NHS Blood and Transplant

Grand Prix

Award
Bleed for England

By Pablo For NHS Blood & Transplant - Give Blood

Grand Prix

In-House Marketing Team of the Year


Award
Think fast, learn fast: Optimising through agile

By Arnold Clark Automobiles Ltd.

In-House Marketing Team of the Year

Highly Commended