Who won in 2020?

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  1. 2020

Advertising Strategy of the Year


Award
The light side of disability

By AMVBBDO For Mars Maltesers

Advertising Strategy of the Year

Highly Commended
Voices Nationwide

By VCCP For Nationwide Building Society

Advertising Strategy of the Year

Nomination
The San Miguel Rich List

By Pablo London For Carlsberg UK

Advertising Strategy of the Year

Nomination
Mencap Here I Am

By The Corner London For Mencap

Advertising Strategy of the Year

Nomination
PAPYRUS - Brave Face

By TBWA Manchester For PAPYRUS

Advertising Strategy of the Year

Nomination
Merlin London Cluster

By TBWA Manchester For Merlin Entertainments

Advertising Strategy of the Year

Nomination
Ronseal Advertising Strategy of the Year entry

By BJL Group For Ronseal

Advertising Strategy of the Year

Nomination
Say hello to more

By Genesis For Genesis and Tourism NI

Advertising Strategy of the Year

B2B Strategy or Campaign of the Year


Award
BASF B2B Strategy or Campaign of the Year entry

By BJL Group For BASF

B2B Strategy or Campaign of the Year

Highly Commended
Accounting for the Journey

By April Six Ltd. For Sage

B2B Strategy or Campaign of the Year

Nomination
You can’t take the human out of Human Resources

By Torpedo For SD Worx

B2B Strategy or Campaign of the Year

Nomination
See Radio Differently: changing perceptions of radio advertising

By Radiocentre For Radiocentre

B2B Strategy or Campaign of the Year

Nomination
Indie Game Maker Campaign

By Torpedo For Autodesk

B2B Strategy or Campaign of the Year

Nomination
ClassFlow - Bringing Learning to Life

By Don't be Shy For ClassFlow

B2B Strategy or Campaign of the Year

Nomination
Decision Moments

By Ratio Creative For Paywizard

B2B Strategy or Campaign of the Year

Nomination
Echo Global Logistics: The Uncomplicator!

By Jayne Agency LLC For Echo Global Logistics

B2B Strategy or Campaign of the Year

Nomination
Transforming marketing at Tata Communications to be customer first, data-led and always-on

By Brilliant Noise For Tata Communications

B2B Strategy or Campaign of the Year

Nomination
Musical Out Of Office Campaign

By Spotify Ltd

B2B Strategy or Campaign of the Year

Nomination
It's Good to Connect

By Now Advertising For BT Business and Public Sector

B2B Strategy or Campaign of the Year

Nomination
Transforming ITV Studios brand reputation

By ITV For ITV Studios

B2B Strategy or Campaign of the Year

B2C Strategy or Campaign of the Year


Award
#IAMWHOLE

By Spirit Media For NHS CCG Brighton and Hove

B2C Strategy or Campaign of the Year

Highly Commended
Hyundai Click to Buy

By Hyundai Motor Company (UK) For Hyundai

B2C Strategy or Campaign of the Year

Nomination
The (Rust) Bucket List for Ben 10

By Tin Man Communications For Cartoon Network

B2C Strategy or Campaign of the Year

Nomination
The Ribena Colouring Cafe

By Brass For Lucozade Ribena Suntory (Ribena)

B2C Strategy or Campaign of the Year

Nomination
Shopping for Success

By Merkle | Periscopix For The Body Shop

B2C Strategy or Campaign of the Year

Nomination
Building on Epic with MoneySuperMarket.com

By Mother For MoneySuperMarket.com

B2C Strategy or Campaign of the Year

Nomination
The light side of disability

By AMVBBDO For Mars Maltesers

B2C Strategy or Campaign of the Year

Nomination
evenfunkierpigeon.com

By Found. For Funky Pigeon

B2C Strategy or Campaign of the Year

Nomination
Jump on board the Datemaster Bus

By Brands2life For Match

B2C Strategy or Campaign of the Year

Nomination
ESI Media – Vodafone and the Late Night Standard

By ESI Media For Vodafone

B2C Strategy or Campaign of the Year

Nomination
Ronseal B2C Strategy or Campaign of the Year entry

By BJL Group For Ronseal

B2C Strategy or Campaign of the Year

Nomination
The Greatest Gift

By PHD For Sainsbury's

B2C Strategy or Campaign of the Year

Best Programmatic Strategy


Award
Kronenbourg 1664 – Moments deserving of a Taste Suprême

By Mediavest For Heineken UK

Best Programmatic Strategy

Highly Commended
Tennessee Tourism Vacation Matchmaker Campaign

By Spongecell For Tennessee Department of Tourism Development

Best Programmatic Strategy

Highly Commended
Criteo Performance Campaign for Groupon

By Criteo For Groupon

Best Programmatic Strategy

Nomination
IHG & iotec - Increasing direct bookings through acquisition & loyalty

By iotec For Intercontinental Hotels Group (IHG)

Best Programmatic Strategy

Nomination
Blue 449 & ASDA Programmatic Strategy

By Blue 449 For ASDA

Best Programmatic Strategy

Nomination
Programmatic Customer Acquisition Campaign: Ve Interactive for Coral

By Ve Interactive For Coral

Best Programmatic Strategy

Nomination
Samsung Global, Publicis Media and RUN - Samsung Global Olympics

By Publicis Media For Samsung

Best Programmatic Strategy

Nomination
Fat Face and Rocket Fuel - Linking Brand and Direct Response for Growth

By Rocket Fuel For Fat Face

Best Programmatic Strategy

Nomination
Programmatic Tailoring - Driving fashion growth for Tu

By PHD For Sainsbury's

Best Programmatic Strategy

Nomination
SYZYGY & Addison Lee: Driving App Usage

By SYZYGY For Addison Lee

Best Programmatic Strategy

Nomination
How John Lewis advanced the art of programmatic media buying for Black Friday to drive ROI 346% higher than target

By Infectious Media For John Lewis

Best Programmatic Strategy

Best Use of Data


Award
Criteo and Groupon Double Down on Data

By Criteo For Groupon

Best Use of Data

Highly Commended
Programmatic Tailoring - Driving fashion growth for Tu

By PHD For Sainsbury's

Best Use of Data

Nomination
Worship Digital Conversion Rate Optimisation Campaign for CORGI HomePlan

By Worship Digital For CORGI HomePlan

Best Use of Data

Nomination
Emirates Economy Class

By Arena Media UK For Emirates Airline

Best Use of Data

Nomination
Multi-Channel, Multi-Touch APAC Data Activation Campaign

By Modern For Flexera Software

Best Use of Data

Nomination
Vente Privee & Mapp Digital - A new standard in customer acquisition efficiency

By Mapp Digital For Vente Privee

Best Use of Data

Nomination
Driving Physical Grocery Store Footfall With Data Led Programmatic Media

By Blue 449 For ASDA

Best Use of Data

Nomination
Freesat & Mapp Digital - Successfully switching customers to Freesat’s unbelievably good TV

By Mapp Digital For Freesat

Best Use of Data

Nomination
Efficient Digital Growth Through Data-Led Acquisition

By CACI ltd For ECCO Shoes UK

Best Use of Data

Nomination
Nuffield Health & Mapp - 'Gym Rejecters' Lead Nurture Campaign

By Mapp Digital For Nuffield Health

Best Use of Data

Nomination
Benadryl Compass

By UM London For Johnson & Johnson - Benadryl

Best Use of Data

Nomination
BBC Earth Real Happiness Research Project

By BBC Worldwide

Best Use of Data

Best Use of VR [New for 2017]


Award
The Life Garden

By Atomic London For Cancer Research UK

Best Use of VR [New for 2017]

Award
Samsung Step into Rio

By M&C Saatchi Sport & Entertainment For Samsung

Best Use of VR [New for 2017]

Nomination
Discover Robert Rauschenberg’s World and Artwork in 360

By Happy Finish For Tate

Best Use of VR [New for 2017]

Nomination
Samsung Hole 360

By WASSERMAN For Samsung

Best Use of VR [New for 2017]

Nomination
Mr. Robot Virtual Reality Experience

By USA Network

Best Use of VR [New for 2017]

Nomination
Jaguar Electrifies – the future is now

By Imagination For Jaguar Land Rover

Best Use of VR [New for 2017]

Nomination
DuPont Virtual Reality Smart Kitchen Experience

By Brandwidth For DuPont

Best Use of VR [New for 2017]

Nomination
Ford Future Mobility VR

By Imagination, the Americas For Ford

Best Use of VR [New for 2017]

Nomination
Glenfiddich VR: Journey Into the Mind of the Malt Master

By Agency Space For Glenfiddich

Best Use of VR [New for 2017]

Nomination
USA, The Norwegian Way

By Posterscope/ MKTG For Norwegian Airlines

Best Use of VR [New for 2017]

Brand Development/Extension Strategy of the Year


Award
Beefeater Bar+Block

By LIFE Agency For Whitbread PLC

Brand Development/Extension Strategy of the Year

Highly Commended
New Balance Football - Audazo Launch

By ZAK Agency For New Balance Football

Brand Development/Extension Strategy of the Year

Nomination
Moskito Guard® - Tough on mosquitoes. Tender on your skin.

By Torpedo For Valneva UK

Brand Development/Extension Strategy of the Year

Nomination
The Ribena Colouring Cafe

By Brass For Lucozade Ribena Suntory (Ribena)

Brand Development/Extension Strategy of the Year

Nomination
Missing Type International

By ENGINE For NHS Blood and Transplant

Brand Development/Extension Strategy of the Year

Nomination
NIKKEI BRAND FILM

By Alpha Grid, a Financial Times company For NIKKEI

Brand Development/Extension Strategy of the Year

Nomination
F*CK PLASTIC BOTTLES

By Allenby Concept House For SodaStream

Brand Development/Extension Strategy of the Year

Nomination
Tailor Me by Moss Bros.

By Moss Bros. Group PLC

Brand Development/Extension Strategy of the Year

Nomination
Jade Brand Extension

By HSBC For HSBC

Brand Development/Extension Strategy of the Year

Nomination
#maketechhuman

By Lippincott For Nokia

Brand Development/Extension Strategy of the Year

Nomination
Seeing VELUX in a brand new light

By Story For VELUX

Brand Development/Extension Strategy of the Year

Branded Content Strategy of the Year


Award
AT&T Hello Lab

By Fullscreen Media For AT&T

Branded Content Strategy of the Year

Highly Commended
World's Strongest Boys

By WCRS For Duchenne UK

Branded Content Strategy of the Year

Highly Commended
Putting The Guardian Readers in the SEAT Driving Seat

By PHD For SEAT

Branded Content Strategy of the Year

Nomination
The Art of Magnetic Marketing

By Earnest For Vodafone

Branded Content Strategy of the Year

Nomination
The San Miguel Rich List

By Pablo London For Carlsberg UK

Branded Content Strategy of the Year

Nomination
Go Get and Gift Live: A Christmas Special

By Impero For Primark

Branded Content Strategy of the Year

Nomination
The Ribena Colouring Cafe

By Brass For Lucozade Ribena Suntory

Branded Content Strategy of the Year

Nomination
McDonald's Player Escort Diaries

By Leo Burnett London For McDonald's Europe

Branded Content Strategy of the Year

Nomination
Domino's UK: People Powered Greatness

By Arena Media UK For Domino's Pizza Group UK

Branded Content Strategy of the Year

Nomination
Nationwide: Money Stuff

By Socialyse UK For Nationwide

Branded Content Strategy of the Year

Nomination
Bauer Media’s Absolute Radio and Wickes

By Bauer Media For Wickes

Branded Content Strategy of the Year

Nomination
Giving Sainsbury's Christmas Food a Taste of Fame

By PHD For Sainsbury's

Branded Content Strategy of the Year

Cause Related Marketing Strategy of the Year


Award
Rocket Science

By RHS Campaign for School Gardening

Cause Related Marketing Strategy of the Year

Award
Missing Type International

By ENGINE For NHS Blood and Transplant

Cause Related Marketing Strategy of the Year

Nomination
Sugar Reduction Campaign

By Liverpool City Council For Public Health, Liverpool City Council

Cause Related Marketing Strategy of the Year

Nomination
Fit for Me - Physical Activity Campaign

By Liverpool City Council For Liverpool City Council & NHS Liverpool CCG

Cause Related Marketing Strategy of the Year

Nomination
Face The Facts

By Stein IAS For Merck Animal Health

Cause Related Marketing Strategy of the Year

Nomination
Macmillan Cancer Support and npower - Keep warm without the worry campaign

By Macmillan Cancer Support

Cause Related Marketing Strategy of the Year

Nomination
Making A Difference Locally

By Extreme Creations Ltd For Nisa Local

Cause Related Marketing Strategy of the Year

Nomination
Giving Tuesday

By WPN Chameleon

Cause Related Marketing Strategy of the Year

Nomination
Seeing is Believing – Standard Chartered and Liverpool FC

By The Playbook For Standard Chartered

Cause Related Marketing Strategy of the Year

Nomination
Vision Express hits the road to improve the UK’s eye health outlook

By The Tonic Communications for Vision Express For Vision Express

Cause Related Marketing Strategy of the Year

Nomination
Ode to Lesvos

By Smarts Communicate For Johnnie Walker

Cause Related Marketing Strategy of the Year

Nomination
Collect+ and Hands on London

By Collect+ For Collect+

Cause Related Marketing Strategy of the Year

Chairman's Award


Award
Missing Type International

By ENGINE For NHS Blood and Transplant

Chairman's Award

Customer Insight Strategy of the Year


Award
Reaching Affluent Millennials

By BBC Global News Ltd For BBC Global News Ltd

Customer Insight Strategy of the Year

Highly Commended
The Science Of Engagement 2.0

By BBC Global News Ltd For BBC Global News Ltd

Customer Insight Strategy of the Year

Nomination
Leveraging CRM to Reduce Customer Churn

By PMG

Customer Insight Strategy of the Year

Nomination
The San Miguel Rich List

By Pablo London For Carlsberg UK

Customer Insight Strategy of the Year

Nomination
ClassFlow - Bringing Learning to Life

By Don't be Shy For Don't be Shy

Customer Insight Strategy of the Year

Nomination
Create Your Next Remember When…

By Merkle For Exclusive Resorts

Customer Insight Strategy of the Year

Nomination
Maltesers – Look on the Light Side of Disability

By AMVBBDO For Mars Chocolate

Customer Insight Strategy of the Year

Nomination
Driving loyalty and value for P&G Haircare without deep discount

By i2c For P&G

Customer Insight Strategy of the Year

Nomination
Going social – How Kantar TNS helped Lloyds Bank learn about international trade through the eyes of UK SMEs

By Kantar TNS UK For LLoyds

Customer Insight Strategy of the Year

Nomination
Freesat & Mapp Digital - Successfully switching customers to Freesat’s unbelievably good TV

By Mapp Digital For Freesat

Customer Insight Strategy of the Year

Nomination
Mum's the Word

By PHD For Sainsbury's

Customer Insight Strategy of the Year

Nomination
Say hello to more

By Genesis

Customer Insight Strategy of the Year

Design Strategy of the Year


Award
The Tia + Coffee Project

By Mercieca Ltd For Tia Maria

Design Strategy of the Year

Highly Commended
A new brand for a cultural icon: Ascot

By The Clearing For Ascot

Design Strategy of the Year

Nomination
Vertic

By Vertic For Microsoft

Design Strategy of the Year

Nomination
Sugar reduction campaign

By Liverpool City Council For Public Health, Liverpool City Council

Design Strategy of the Year

Nomination
‘A Refreshing View of Private Education’

By Rooster Marketing For LVS School Ascot

Design Strategy of the Year

Nomination
Kronenbourg 1664 limited edition

By BrandMe For Heineken UK

Design Strategy of the Year

Nomination
BBC Children in need Design Strategy of the year entry

By BJL Group For BBC Children in need

Design Strategy of the Year

Nomination
Patronus Design

By Pottermore Ltd For Pottermore

Design Strategy of the Year

Digital Strategy of the Year


Award
Blue 449 & ASDA Christmas 2016

By Blue 449 For ASDA

Digital Strategy of the Year

Highly Commended
UKTV - Smart from the Start